Are you ready? Join the waitlist.

Who could you be if you weren’t always starting from Day 1? Who would you become if you finally got out of your own way and unleashed your excellence? If you had a collective around you, supporting you through your personal evolution.

There’s a brighter, bolder, tougher, truer you inside. The ‘Hero-You’ who instinctively knows their purpose, stays true to their intuition, and fearlessly leads with love.

The world is waiting with baited breath for you to own your greatness. To step boldly into the future in deep service for yourself, others, and the world.

And the truth is, you are not alone. Many hear the calling inside of themselves, and are answering.

Your fellow heroes-in-the-making are waiting for you!

On April 1st, we embark on the adventure of the Hero100.

We’re raising the bar of spiritual and physical fitness to levels that would crush most people.

So when the calling comes, we are ready.

Ready to show up as a pillar of strength and composure for ourselves and those around us.

Ready to serve at the highest levels.

Ready for Life. Ready for Greatness.

Far beyond a 21-day habit building exercise, or a single 30-day challenge – this is a psycho-spiritual endurance test, an ultramarathon of the heart.

We’re raising the bar of our own training, so that we can help others over it when the time comes.

When opportunity knocks—when fate calls upon you—will you be caught off guard, messing around with your pants down around your ankles?

Or will you smile with that cool confidence of someone who has walked through hell and back, greeting the challenge like an old friend. “Ah, I’ve been waiting for you!”

Warrior cultures never needed to ‘prepare’ for battle. They were always ready. They lived and breathed their training each day.

When the call came, they were ready.

Are you ready?

We use a novel incentive mechanism that allows you to bet on your best Self.

For each day you are victorious (completing all disciplines), you get $1 back.

At the end of 100 days, you’re paid for the days you were successful.

This is being paid to perform.

This is getting rewarded for being great.

Place a bet on yourself. Bet on your own greatness. Bet on your Best.

We help you achieve this with:

If you complete the 100 days, the total investment for this 3+ month transformational experience is just $100, and you’ll receive $100 back to celebrate with.

Where science and spirituality meet. Each of these challenges has been selected because it is a time-tested spiritual discipline and a well-studied scientific practice.

The answer isn’t usually found in the latest biohacking technique or dusty text. It’s found in going deep in devotional discipline to transformative practices.

The personal ritual is the wildcard of this experience. The trojan horse containing the true transformative potential of this experience.

What is it that you need most right now? What practice, if done with sincere devotion for 100 days, would transform your life?

Here are some examples of potential personal rituals:

The possibilities are limitless, and we’ll help you ensure that you achieve it.

A voluntary hundred-day undertaking of serious spiritual austerities, soul-forging physical challenges, and a relentless and unbroken commitment to yourself.

Others might think you’ve gone insane.

But you’re already deep down the rabbit hole, aren’t you?

You’ve seen what lies on the other side of serious personal work. You know the realms of wisdom and wonder waiting for you.

And if this is the kind of wild adventure that lights you up… you’re in luck!

Because we’re all crazy here. 🐇 

Welcome home, hero.

The Hero100 requires discipline, surrender, and stamina.

You recognize that this is one mighty step in your personal and spiritual process.

This is a ritual of heroic embodiment. Take it on with honor and devotion. Come to see it through, all the way, no excuses.

For some, this might not be the answer right now.

This is NOT for you.

Being able to honor these commitments to yourself, your community, and your values is non-negotiable. You are still lacking a basic foundation of responsibility and maturity, without which a hero cannot thrive.

You’d be a f*cking living legend, that’s what! A modern-day hero, a true warrior-in-training.

That is what you will do over the course of the Hero100 if you did only the minimum thresholds. We will be doing this together, united as one. And we will be here, supporting you every step of the way, side-by-side. Our team will be participating in this as well, doing it alongside you.

Aspiring Zen monks must wait for days in rain, snow, cold, and darkness at the entrance of a monastery before being granted access.

Some experiences are only made available to the truly committed.

This is just the beginning of our journey together…

We have more challenges, in-person summits, and soul-testing initiations planned that will only be available to those who complete the Hero100.

This is the great filter. On the other side, legend awaits.

Will you be there?

Prove it.